Private Sector Engagement
Audiovisual production and communication strategy for four key economic programmes in Senegal.
Expert consultant · Dakar, Senegal I'm El Amine and I'm a consultant
I support international organisations, institutions and entrepreneurs who want measurable impact: communication strategies, social change campaigns, audiovisual content and acceleration programmes in the cultural and creative industries.
15+ years of experience · 20+ organisations supported · 500+ startups and SMEs incubated
Why, hello.
Founder of NOISY DIGITAL, a strategy and audiovisual production agency recognised across West Africa, and of Amazing Afrika, a pan-African entrepreneurial ecosystem, I combine strategic vision, production know-how and hands-on entrepreneurial practice. A Mandela Washington Fellow (University of Iowa) with an MBA, I work in English, French and Wolof.
Two complementary areas of expertise
One consultant, two fields of impact
Expertise 1
Communication and production for development (C4D)
For development agencies, UN agencies, NGOs and purpose-driven companies.
- Communication and advocacy strategies
- Social and behaviour change campaigns
- Audiovisual production and multichannel content
- Corporate communication and CSR
Entrepreneurship consulting in the cultural and creative industries (CCI)
For support programmes, incubators, funds and creative project leaders.
- Design and delivery of acceleration programmes
- Founder coaching and fundraising readiness
- Business models for culture, tourism and sport
- Entrepreneurship training and masterclasses
Selected work
A few landmark assignments
Irregular migration campaign
Design and roll-out of a public awareness campaign, from core messaging to multichannel assets.
Mon Lait Est Local
Regional digital strategy promoting local milk and West African value chains.
English Connects
Media strategy and production direction for the promotion of educational resources.
Corporate communication and CSR
Design of CSR and road-safety campaigns, support to institutional communication.
Viral campaign
Support campaign for Sadio Mané covered by national and international media.
What I believe.
My approach combines strategic vision, creativity and social impact, with a constant focus on human value and innovation.El Amine Ndiaye
References
They trusted me
International organisations, multinationals and institutions supported directly or through NOISY DIGITAL, the agency I founded in 2015.
USAIDUNESCOOXFAMBritish CouncilPNUD / UNDPVivo EnergyShellPepsicoExpresso TelecomSimplon AfricaMandela Washington Fellowship (YALI)
Background
Fifteen years across strategy, production and the field
Founder and General Manager, Amazing Afrika
Pan-African ecosystem: accelerator, hubs, investment fund and incubation programmes for 500+ startups and SMEs in tourism, culture, sport and green innovation.
Founder and Strategist, NOISY DIGITAL
Integrated communication, branding and production agency: 20+ international organisations and multinationals supported (USAID, UNESCO, OXFAM, British Council, Shell, Pepsico, Vivo Energy, Expresso).
Digital Trainer, Simplon Africa
Digital marketing training and coaching for young entrepreneurs in Dakar and Saint-Louis.
Mandela Washington Fellowship, University of Iowa
Business & Entrepreneurship, Venture School and Bizinnovator Startup certifications.
MBA, IFACE - Cheikh Anta Diop University, Dakar
Business administration and management.
Method
How I work
Understand
Scoping of the need, analysis of audiences, stakeholders and local context.
Design
Strategy, key messages, action plan and result indicators shared with your teams.
Produce
Management of audiovisual, digital and event production with a multidisciplinary team.
Measure
Monitoring, evaluation and knowledge capture to report to donors and adjust the set-up.
Frequently asked questions
Before you get in touch
What does a communication for development (C4D) consultant do?
A C4D expert designs communication strategies and campaigns that serve development goals: behaviour change, social mobilisation, advocacy and visibility of donor-funded programmes. I cover the whole chain, from strategy to content production.
What types of organisations do you work with?
Bilateral and multilateral development agencies (USAID, UNDP, UNESCO), international NGOs (OXFAM), foundations, the British Council, large companies committed to CSR, as well as incubators and entrepreneurship support programmes.
Do you work outside Senegal?
Yes. I am based in Dakar and work across West Africa and internationally, on site or remotely, in English and French.
Do you respond to calls for proposals and tenders?
Yes. I have solid experience of international donor procurement procedures and produce technical and financial proposals in English and French.
What does creative industries entrepreneurship consulting cover?
Supporting entrepreneurs and programmes in the cultural and creative industries: music, audiovisual, fashion, design, tourism, sport, media. Business model structuring, investment readiness, founder coaching and delivery of acceleration programmes.
Let's talk.
Let's talk about your assignment
Call for proposals, consulting mission, training or support programme: describe your need and I will reply within 48 working hours.
- elaminendiaye@noisydigital.com
- +221 77 267 27 02 · WhatsApp
- Dakar, Senegal (UTC+0). Assignments delivered in English and French.
