Acceleration programme design
Learning architecture, cohort selection, curriculum, mentoring, demo day and post-programme follow-up for incubators, donors and foundations.
Expertise 2 · Cultural and creative industries
Entrepreneurship consultant and coach for the cultural and creative industries
I turn creative ideas into viable businesses. As founder of Amazing Afrika, I have designed and delivered incubation and mentoring programmes for 500+ startups and SMEs in tourism, culture, sport, media and green innovation.
Services
How I can help
Founder coaching
Leadership, decision-making, entrepreneurial resilience and structuring of the leadership team.
Creative business models
Business Model Canvas, Lean Startup, market positioning and brand strategy for cultural, tourism and sport ventures.
Fundraising readiness
Pitch deck, financial forecast, investor narrative, introductions to diaspora and international investors.
Growth and customer acquisition
Growth hacking, digital marketing, media partnerships and distribution strategy for cultural products.
Training and masterclasses
Sessions for universities, support programmes, trade fairs and conferences on innovation and entrepreneurship in Africa.
Who it is for
Who this support is designed for
- Donor-funded entrepreneurship support programmes
- Incubators, accelerators and creative hubs
- Investment funds and business angels
- Local authorities and tourism promotion agencies
- Sports federations and organisations
- Founders and teams of creative startups
CCI references
Projects and programmes
Viral campaign
Support campaign for Sadio Mané covered by national and international media.
Pan-African entrepreneurial ecosystem
Accelerator, physical hubs and investment fund serving tourism, culture, sport and green innovation.
Digital training for entrepreneurs
Digital marketing training for entrepreneurs from the Dakar suburbs and Saint-Louis: vision, business model, funding.
Method
From idea to scale
Diagnosis
Assessment of the project, the market and the team; identification of priority levers.
Structuring
Business model, offer, brand, organisation and twelve-month roadmap.
Funding
Preparation of investor documents, pitch training and introductions.
Growth
Operational support, results measurement and preparation for scaling.
Frequently asked questions
Your questions about CCI support
What are the cultural and creative industries?
All sectors that produce and distribute goods and services with cultural or creative content: audiovisual, music, fashion, design, publishing, games, heritage, cultural tourism, sport and media. In Africa these sectors are a major source of jobs for young people.
Do you support whole programmes or individual entrepreneurs?
Both. I design and deliver programmes for donors and incubators, and I coach founders individually or in small groups.
What is your own experience as an entrepreneur?
I founded and run two organisations: NOISY DIGITAL since 2015 and Amazing Afrika since 2024. I speak from lived experience, not only theory.
Can you work in English?
Yes, in English as well as French. As a Mandela Washington Fellow I completed several entrepreneurship certifications at the University of Iowa and regularly work with English-speaking programmes.
A support programme to design, a creative startup to structure?
Let's talk about your goals and timeline. I will propose a suitable format: programme, coaching or training.
Let's talk.
Let's talk about your assignment
Call for proposals, consulting mission, training or support programme: describe your need and I will reply within 48 working hours.
- elaminendiaye@noisydigital.com
- +221 77 267 27 02 · WhatsApp
- Dakar, Senegal (UTC+0). Assignments delivered in English and French.
