C4D communication strategy
Diagnosis, audience and stakeholder analysis, theory of change, key messages, communication plan and monitoring and evaluation framework.
Expertise 1 · Communication for development
Expert consultant in communication for development and content production
I design and manage communication set-ups that move development goals forward: awareness, behaviour change, advocacy, programme visibility and accountability. From strategy to the final edit.
Services
What I take care of
Social and behaviour change campaigns
Creative concept, channel mix (media, digital, community, events), production and roll-out of multichannel campaigns.
Audiovisual production
Corporate films, documentaries, awareness videos, social media content, event coverage and filming.
Corporate communication and CSR
Brand positioning, media relations, crisis communication, CSR and safety campaigns for purpose-driven companies.
Digital strategy and content
Editorial lines, community management, sponsored campaigns, performance measurement, team training.
Knowledge capture and programme visibility
Visual reports, success stories, accountability content for donors, communication kits for partners.
Who it is for
My usual counterparts
- Bilateral and multilateral development agencies
- UN agencies and regional institutions
- International NGOs and foundations
- Ministries, public agencies and local authorities
- Companies running CSR programmes
- Agencies and consortia responding to tenders
C4D references
Completed assignments
Private Sector Engagement
Audiovisual production and communication strategy for four key economic programmes in Senegal.
Irregular migration campaign
Design and roll-out of a public awareness campaign, from core messaging to multichannel assets.
Mon Lait Est Local
Regional digital strategy promoting local milk and West African value chains.
English Connects
Media strategy and production direction for the promotion of educational resources.
Corporate communication and CSR
Design of CSR and road-safety campaigns, support to institutional communication.
Method
A clear flow, from scoping to reporting
Scoping
Kick-off workshop, document review, analysis of audiences and available channels.
Strategy
Objectives, messages, action plan, budget and indicators validated with your teams and partners.
Production
Creative work, filming, editing, language adaptation (English, French, Wolof) and dissemination.
Evaluation
Results measurement, lessons learned and knowledge-capture deliverables for donors.
Frequently asked questions
Your questions about a C4D assignment
Can you manage a full mandate, from strategy to production?
Yes. That is precisely the value of my profile: a single point of contact for strategy, creative work and production, with a multidisciplinary team available in Dakar.
Are you familiar with international donor procedures?
Yes. I have responded to many USAID, United Nations, European Union and bilateral donor consultations and know the related visibility and accountability requirements.
In which languages do you produce?
English, French and Wolof, with a network of translators and voice talents for other West African national languages.
What are your lead times?
A strategy is scoped in two to four weeks; a full campaign with production takes six to twelve weeks depending on scale. I propose a schedule from the first discussion.
A programme to make visible, a behaviour to shift?
Describe your context and timeline. I will come back with a first proposed approach.
Let's talk.
Let's talk about your assignment
Call for proposals, consulting mission, training or support programme: describe your need and I will reply within 48 working hours.
- elaminendiaye@noisydigital.com
- +221 77 267 27 02 · WhatsApp
- Dakar, Senegal (UTC+0). Assignments delivered in English and French.
